About Jeroen Ketting

Businessman and mentor, Jeroen Ketting, combines 25 years of business ownership and entrepreneurship with the capacity to use that experience for the benefit of management teams and individual professionals.

Short summary of Ketting's Career

  • Dutch businessman and mentor, living and working in Russia since 1994
  • Successful builder of bridges between EU and Russian businesses
  • Strategist and trusted advisor to first line managers of international companies
  • Expert on intercultural communication
  • 25 years of hands-on EU-Russian business experience including the establishment of 24 Joint Ventures and 50+ branches for International companies​
  • Faculty member and certified trainer of the Schranner Negotiation Institute in Zurich
  • Board member of international companies and NGOs​
  • Renowned publicist and speaker​

Fields of expertise

In 1994, Jeroen Ketting moved from the Netherlands to Russia, attracted by the adventures of the Wild East. In 1999 founded his first company Lighthouse Management and started to provide market-entry services to foreign businesses in Russia.

For more than 25 years, the recurring theme of Ketting’s business activities has been his bridge function between Western and Russian businesses. Owners and top-managers of international companies, that do business in Russia, used Ketting as their trusted advisor and benefited from his extensive knowledge and network.

A lifetime of experience in the harsh reality of Russian business in a multitude of sectors has provided Ketting with a deep understanding of what it takes to achieve success in challenging intercultural business environments.

Today Ketting uses his knowledge and experience to motivate professionals and teams to improve their leadership, communication and negotiation skills. With one foot in his own business and the other in the business environments of his clients, Ketting excels in relating to his client’s immediate needs and always looks for the added value through his positive energy, structure, knowledge and skills.

Professional experience

  • Board Member of the Association of European Businesses (AEB) in Russia from 2002 to 2005. The EBC represents the interests in Russia of its 500 European member companies.
  • Former Deputy Chairman of the Energy Efficiency working group of the Association of European Businesses (AEB).
  • Former Member of the Independent Directors Association (IDA).

Approach and Method

Value Based Philosophy

Ketting’s work is based on the Value Based Philosophy; a concept he developed on the basis of his 25 years of entrepreneurial experience. 

Problem solving, creativity, conflict resolution, leadership, communication and negotiations all have one thing in common.  If you face challenges on one level (of thinking, goal setting, operating, getting clarity, getting results) then you can overcome these challenges by understanding what the next level is, formulate it, discuss it, test it and then work towards it.

It is all about identifying the “bigger idea” and then formulating that, communicating that and working towards that “bigger idea” collectively. The “biggest” ideas are your values and vision. The Value Based approach helps companies, executives and managers to root and ground themselves on their personal and professional values on a daily basis.

Ketting's Trademark Methods

8 steps of achievement

Increased capacity to achieve results on the basis of 8 practical steps

8 steps of achievement

Strategic thinking process

Increased strategic perspective and focus

Strategic thinking process

Turning Drags into Drivers

Ketting creates awareness and provides tools to turn drags into drivers

Drags to Drivers

What clients say about Ketting