BEYOND BORDERS RUSSIA

BEYOND BORDERS RUSSIA

This event organized by VOKA & Mercurio will provide a full immersion into Russia of 2021. 

What opportunities are there for your company?  

What is the impact of COVID-19 on economic measures in Russia?  

How will Russia evolve in the coming years and how can your company respond to emerging opportunities? 

In 2021, the Russian economy is expected to resume its economic growth. With 141 million of inhabitants, Russia is the 7th economy in the world with a large middle class and a strong interest in European goods, offering significant profits as an export market. Doing business in Russia has never been easy, but success stories are always written by those who dare. 

Topics to be covered: 

  • Current hurdles for the Russian export, import and sourcing opportunities 
  • Best practice, tips & tricks, do’s & don’ts for doing business in Russia 
  • Finding distributors and agents in Russia 
  • Setting up a local entity 
  • Logistics & customs clearance 
  • Russia’s response to COVID-19 and government support for the economy 

Jeroen Ketting has been invited to host two sessions within BEYOND BORDERS RUSSIA event as a renowned expert on Russian-Western business relations and an entrepreneur with 27 years of experience doing business in Russia. 

June 24, 2021 

Russia: Opportunities and challenges 

Read more here: https://www.voka.be/activiteiten/beyond-borders-rusland 

How can a Russian company access the Dutch market?

How can a Russian company access the Dutch market?

Jeroen Ketting, businessman and founder of The Lighthouse Group, will give the answer to that question during his webinar.

If you also want to learn the answer, hurry up to register for the webinar via the link: https://www.eventbrite.com/e/the-bridge-how-can-a-russian-company-access-the-netherlands-tickets-152357111221?aff=ebdsoporgprofile

𝐃𝐚𝐭𝐞: May 21

𝐓𝐢𝐦𝐞: 1400 CET / 1500 MSK

𝐕𝐞𝐧𝐮𝐞: online

Many Russian companies have products and services that could be sold on international markets. At the same time, reality shows that it is not easy for Russian companies to access these international markets. The challenges that Russian companies face in their international expansion include:

  • Differences in business culture;
  • Communication barriers;
  • A lack of information and ensuing incorrect assumptions;
  • The absence of a business network and networking skills;
  • The absence of business infrastructure in the foreign jurisdiction.

Jeroen Ketting has over a quarter century of business experience in the Russian-Western playing field. He owns various businesses that are based in Russia and the Netherlands. For the last 27 years it has been his mission to build bridges between Russian and Western companies and markets.

In this webinar he will share his experience, tips and tricks on how to make it easier for Russian companies to enter foreign markets using the Netherlands as an example. You will learn about:

  • The main cultural differences between Russia and The Netherlands;
  • How to overcome the communication barrier;
  • How to obtain accurate information;
  • How to create a useful business network;
  • How to establish business infrastructure in the Netherlands.

Hundreds of people have visited Jeroen Ketting’s webinars so far. Here are a few examples of references people publicly leave after having visited Jeroen’s events.

“𝐖𝐞 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐉𝐞𝐫𝐨𝐞𝐧 𝐊𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐋𝐢𝐠𝐡𝐭𝐡𝐨𝐮𝐬𝐞 𝐰𝐡𝐞𝐧 𝐰𝐞 𝐬𝐞𝐭 𝐨𝐮𝐭 𝐭𝐨 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐚𝐧𝐝 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐜𝐨𝐧𝐭𝐚𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬.

𝐖𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐭𝐡𝐢𝐬 𝐠𝐨𝐚𝐥, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭 𝐨𝐟 𝐜𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬. 𝐖𝐞 𝐫𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐜𝐨𝐧𝐭𝐚𝐜𝐭𝐬 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠, 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐰𝐚𝐲𝐬 𝐨𝐟 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐞𝐚𝐜𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐮𝐭𝐜𝐡 𝐩𝐚𝐫𝐭𝐢𝐞𝐬𝐰𝐢𝐭𝐡 𝐰𝐡𝐨𝐦 𝐰𝐞 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐜𝐨𝐧𝐭𝐚𝐜𝐭.

𝐒𝐞𝐯𝐞𝐫𝐚𝐥 𝐰𝐞𝐞𝐤𝐬 𝐨𝐟 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐚 𝐫𝐞𝐬𝐮𝐥𝐭 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐡𝐚𝐫𝐝 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐝𝐞𝐞𝐩 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐔𝐧𝐢𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲 – 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐥𝐲 𝐉𝐞𝐫𝐨𝐞𝐧𝐊𝐞𝐭𝐭𝐢𝐧𝐠’𝐬 𝐟𝐢𝐞𝐥𝐝 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. 𝐖𝐞 𝐜𝐚𝐧 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐋𝐢𝐠𝐡𝐭𝐡𝐨𝐮𝐬𝐞 𝐭𝐨 𝐚𝐧𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐨𝐩𝐞𝐧 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐑𝐮𝐬𝐬𝐢𝐚𝐧 𝐚𝐧𝐝 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬!”

– Oleg Pegushin, Director of Business Development, Kliver

“𝐉𝐞𝐫𝐨𝐞𝐧 𝐊𝐞𝐭𝐭𝐢𝐧𝐠 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐮𝐧𝐢𝐪𝐮𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐨𝐟 𝐝𝐞𝐞𝐩 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲 (𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐬 𝐨𝐟 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬), 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐑𝐮𝐬𝐬𝐢𝐚𝐧𝐜𝐮𝐥𝐭𝐮𝐫𝐞. 𝐓𝐡𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐭𝐫𝐮𝐥𝐲 𝐮𝐧𝐢𝐪𝐮𝐞, 𝐚𝐧𝐝 𝐈 𝐜𝐚𝐧 𝐜𝐨𝐧𝐟𝐢𝐫𝐦 𝐭𝐡𝐚𝐭 𝐢𝐭 𝐩𝐫𝐨𝐯𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐞𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐚𝐬𝐤𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬.”

– Maxim Mezhanskiy, CEO, Worters Kluwer

BEYOND BORDERS RUSSIA

BEYOND BORDERS RUSSIA

This event organized by VOKA & Mercurio will provide a full immersion into Russia of 2021. 

What opportunities are there for your company?  

What is the impact of COVID-19 on economic measures in Russia?  

How will Russia evolve in the coming years and how can your company respond to emerging opportunities? 

In 2021, the Russian economy is expected to resume its economic growth. With 141 million of inhabitants, Russia is the 7th economy in the world with a large middle class and a strong interest in European goods, offering significant profits as an export market. Doing business in Russia has never been easy, but success stories are always written by those who dare. 

Topics to be covered: 

  • Current hurdles for the Russian export, import and sourcing opportunities 
  • Best practice, tips & tricks, do’s & don’ts for doing business in Russia 
  • Finding distributors and agents in Russia 
  • Setting up a local entity 
  • Logistics & customs clearance 
  • Russia’s response to COVID-19 and government support for the economy 

Jeroen Ketting has been invited to host two sessions within BEYOND BORDERS RUSSIA event as a renowned expert on Russian-Western business relations and an entrepreneur with 27 years of experience doing business in Russia. 

April 29, 2021  

Russia: Opportunities and challenges

Read more here: https://www.voka.be/activiteiten/beyond-borders-rusland 

THE NETHERLANDS AND RUSSIA, A “MATCH MADE IN HEAVEN”

THE NETHERLANDS AND RUSSIA, A “MATCH MADE IN HEAVEN”

Video conference with Jeroen Ketting – The Lighthouse Group

This event – The Netherlands and Russia, a “Match Made in Heaven” – is organized by the Frysian Export Club. It is a conversation about the opportunities and challenges of doing business in Russia. Jeroen Ketting, a Moscow-based business owner with 25+ years of experience, will share his expertise and first-hand knowledge on how to start, develop and operate sales and businesses on the Russian market.

Date: April 16, 2021

Time: 1200 CET / 1300 MSK

Venue: online

If you would like to join the conversation, please contact us at jeroen@ketting.com

NB: This event will be held in English. Please note that because of the interactive character of the event there is a limited number of places available. 

SME Training: Conscious Communication Skills

SME Training: Conscious Communication Skills
We will focus on the following 8 communication skills:
 
– Questioning 
– Active listening
– Silence
– Paraphrasing
– Note-taking
– (Non-) (Para-) Verbal Communication 
– Dealing with Objections
– Effective persuasion
Jeroen Ketting
We will also share exercises you can do at home:
Fun communication exercises you can do with colleagues, family, or friends
 
Learning goals:
 
1. Acquire and refresh basic communication skills
2. Gain easy-to-use tools and reference materials to control the communication process
3. Reduce communication conflicts
4. Use objections to your benefit 
5. Increase the effectiveness and persuasive power of your communication

NEDERLAND EN RUSLAND, EEN “MATCH MADE IN HEAVEN”

NEDERLAND EN RUSLAND, EEN “MATCH MADE IN HEAVEN”

Nederlands:

NEDERLAND EN RUSLAND, EEN “MATCH MADE IN HEAVEN”

Videomeeting met Jeroen Ketting – The Lighthouse.

Een gesprek over kansen en uitdagingen die er zijn met het zakendoen in Rusland. Vanuit zijn eigen praktijkervaring kan Jeroen ons veel informatie geven en leggen we op 

dinsdagmiddag 23 maart om 16.00 uur contact met hem in Moskou.

Wil je de Russische markt verkennen of doe je al zaken in Rusland, beiden keren een reden om aan te sluiten bij het gesprek met Jeroen.

Wanneer: dinsdagmiddag 23 maart 2021

Tijdstip: 16.00 uur tot ca. 17.00 uur

Waar: online 

Laat even weten dat je erbij aanwezig bent. Contacteer ons op jeroen@ketting.com

English:

THE NETHERLANDS AND RUSSIA, A “MATCH MADE IN HEAVEN”

Video conference with Jeroen Ketting – The Lighthouse.

This event – The Netherlands and Russia, a “Match Made in Heaven” – is organized by the Frysian Export Club. It is a conversation about the opportunities and challenges of doing business in Russia. Jeroen Ketting, a Moscow-based business owner with 25+ years of experience, will share his expertise and first-hand knowledge on how to start, develop and operate sales and businesses on the Russian market.

Date: March 23, 2021

Time: 1600 CET / 1800 MSK

Venue: online

If you would like to join the conversation, please contact us at jeroen@ketting.com

NB: Please note that the event will be held in Dutch. Because of the interactive character of the event there is a limited number of places available. For those who cannot attend the first event on March 23 or for those who do not speak Dutch, a second – English spoken – event will be organized in April. The exact date of the April Event will be communicated later.

Free webinar by Jeroen Ketting on Effective Communication

Free webinar by Jeroen Ketting on Effective Communication

After the success of the Webinar “7 Steps to Effective Communication” Jeroen will soon hold two new Webinars. The Webinar “Effective Communication” and the Webinar “Conscious Communication Skills”.

In the webinar “Effective Communication” Jeroen will talk about the following topics:
▶ What creates problems in communication?
▶ What can we do about it?
▶ What is meaningful communication?
▶ Understanding the communication process
▶ Finding your voice

Jeroen will also highlight 5 common cases of difficult communication on the work floor.
▶  Bringing bad news
▶  Having difficult discussions
▶  Getting things done
▶  Maintaining respectful communication
▶  Communicating across cultures

In the Webinar “Conscious Communication Skills” Jeroen will specifically focus on the following 8 communication skills: 
▶  5W2H
▶  Types of questions
▶  Active listening
▶  Silence
▶  Paraphrasing
▶  Note-taking
▶  (Non-) (Para-) Verbal Communication
▶  Dealing with Objections

Jeroen will also share exercises you can do at home.
 Fun communication exercises you can do with family or friends

The Webinar “Effective Communication” will take place on Friday, December 11, 2020 at 1300MSK / 1100 CET. You can register for the webinar through this link or contact Jeroen Ketting at jeroen@ketting.com 

What do Clients say about Ketting:

“JEROEN, many thanks for the nice webinar and very useful information.” 
“Thank you. It was really useful, positive and interesting.” 
“Thank you very much, also for an inspiration!” 
“Thanks Jeroen ! Very informative, well done, great presentaion ;-)”  
“Dear Jeroen, thank you much for the webinar and your time. It has been a really positive push for today.” 
Read more

AmCham Startup Pitch Session: Remote Work Solutions

AmCham Startup

Are you interested to see what the Moscow start-up scene looks like?
Do you want to know what new innovative solutions for remote working are available to you today? Join us at the AmCham Startup Pitch Session: Remote Work Solutions.

This Friday, Jeroen Ketting will join a high-level expert panel that will be reviewing the Remote Work Solutions by Moscow’s hottest start-ups. And non-AmCham members are welcome as well!

The American Chamber of Commerce in Russia invites you to participate in an online startup pitch session on Friday, November 20, 2020, at 1000 AM (Moscow time).
To register you can email Egor Zaostrovtsev, SME Relations Director at the American Chamber of Commerce in Russia at: ez@amcham.ru.

The following high-level expert panel will be reviewing the entrepreneurs’ proposals:

AmCham Startup

This session will feature 7-minute presentations of the following innovative solutions:

Passed event: The 7 Steps of Creating Effective Presentations.

The 7 Steps of Creating Effective Presentations

Jeroen Ketting held the on-line training “The 7 Steps of Creating Effective Presentations” on October 16 at 12:00 noon (MSK).

If you wish to order an individual on-line or off-line training please email us at jeroen@ketting.com and we will get in touch with you to discuss the details and terms. You can also contact us through the contact page on this website.

Below you can find the summary, feedback and the video registration of this webinar.

Summary:

My friends and colleagues often ask me for help when they need to give a speech, present a report, hold a webinar or conduct an important meeting. 

They ask me because they know I give trainings in this field and they hope to get some free advice They also ask me because they know I have abundant experience in expressing my thoughts in TV, radio and print interviews, and as a presenter and moderator at conferences, seminars and webinars.

I am glad to help them because talking about effective communication is something I truly enjoy, and because each time I help someone I learn something new myself.

One of the things I learned is that my friends and colleagues never ask for help when things seem to go smoothly. They turn to me when they are stressed out because they lack time, information, inspiration, and control.

The next thing I learned, is that most people cannot answer the basic questions about the presentations they have to give. The 5W2H questions. What, Why, Who, Where, When, How and How much. Or in other words: “what is your presentation about, what is the event about, what is the program of the event, who is your audience, what effect do you want to achieve with your audience, who are the other speakers, why do you speak at this event, how long is your presentation, when are you scheduled to speak, how are you going to present, what are your resources during preparation and execution, and so on. 

Luckily, I have also learned that, in spite of the stress and lack of direction that my friends and colleagues experience, it is relatively easy to get them back into the driver’s seat of the process of preparing for their presentations.

As it turns out, it only takes 7 steps to make a success of any presentation.

THE STEPS:

1.Answering the important questions about your presentation

2.Formulating your main idea

3.Creating the right argument to present your idea

4.Creating a structure or storyline

5.Writing your presentation effectively

6.Preparing conscientiously  

7.Presenting consciously

No matter how much time you have to prepare, no matter who your audience is, and no matter how important your presentation is, when you take these 7 steps in a disciplined manner you will give a better presentation than when you do not follow these steps and try to wing it. 

If you are interested to know more about our private and corporate programs on effective communication, then contact Jeroen Ketting at jeroen@ketting.com. You can also contact us through the contact page on this website.

This is what the attendees of this webinar said:

Jeroen, thank you very much for an inspiring webinar. Lots of good tips and tricks. It will surely add to delivery of better presentations. Learned a lot. Thanks for sharing your expertise on the topic. Highly appreciated! PS excellent timing within the hour (-;

JEROEN, many thanks for the nice webinar and very useful information.

Thank you. It was really useful, positive and interesting.

Thank you very much, also for an inspiration!

Thanks Jeroen ! Very informative, well done, great presentaion 😉 

Dear Jeroen, thank you much for the webinar and your time. It has been a really positive push for today

fantastisch Jeroen! ik heb genoten, geen extra vragen en zal je nog mailen voor de presentatie

super!!!

Thanks Jeroen, Very interesting. Will use this information definitely.

Thank you very much for this presentation. Several points I am certainly dragging with myself!

Thank your for a brilliant presentation, Jeroen!

Thanks for the useful presentation and advice! Much appreciated!

Contact us through jeroen@ketting.com or through the contact page on this website to find out what we can do for you.

Thanks a lot, Jeroen, for this master-class, very useful! You, yourself were a good example of how to do it. I am already implementing.

SME Training: Effective Online Presentations

Effective Online Presentations
The American Chamber of Commerce in Russia invites members to participate in a hybrid in-person/online event on Friday, October 2, 2020, at 12:00 noon (Moscow time).
 
AmCham is offering both in-person participation in this event at the AmCham headquarters in Moscow (Lesnaya St. 7, 11th floor). and online participation. Social distancing will be observed and masks will be available at the AmCham office.
 
SME Training: Effective Online Presentations
 
Jeroen Ketting
Founder and owner of the Lighthouse Group
 
This event is open to AmCham members only.