This event organized by VOKA & Mercurio will provide a full immersion into Russia of 2021. 

What opportunities are there for your company?  

What is the impact of COVID-19 on economic measures in Russia?  

How will Russia evolve in the coming years and how can your company respond to emerging opportunities? 

In 2021, the Russian economy is expected to resume its economic growth. With 141 million of inhabitants, Russia is the 7th economy in the world with a large middle class and a strong interest in European goods, offering significant profits as an export market. Doing business in Russia has never been easy, but success stories are always written by those who dare. 

Topics to be covered: 

  • Current hurdles for the Russian export, import and sourcing opportunities 
  • Best practice, tips & tricks, do’s & don’ts for doing business in Russia 
  • Finding distributors and agents in Russia 
  • Setting up a local entity 
  • Logistics & customs clearance 
  • Russia’s response to COVID-19 and government support for the economy 

Jeroen Ketting has been invited to host two sessions within BEYOND BORDERS RUSSIA event as a renowned expert on Russian-Western business relations and an entrepreneur with 27 years of experience doing business in Russia. 

June 24, 2021 

Russia: Opportunities and challenges 

Read more here: 

Free webinar by Jeroen Ketting on Effective Communication

Free webinar by Jeroen Ketting on Effective Communication

After the success of the Webinar “7 Steps to Effective Communication” Jeroen will soon hold two new Webinars. The Webinar “Effective Communication” and the Webinar “Conscious Communication Skills”.

In the webinar “Effective Communication” Jeroen will talk about the following topics:
▶ What creates problems in communication?
▶ What can we do about it?
▶ What is meaningful communication?
▶ Understanding the communication process
▶ Finding your voice

Jeroen will also highlight 5 common cases of difficult communication on the work floor.
▶  Bringing bad news
▶  Having difficult discussions
▶  Getting things done
▶  Maintaining respectful communication
▶  Communicating across cultures

In the Webinar “Conscious Communication Skills” Jeroen will specifically focus on the following 8 communication skills: 
▶  5W2H
▶  Types of questions
▶  Active listening
▶  Silence
▶  Paraphrasing
▶  Note-taking
▶  (Non-) (Para-) Verbal Communication
▶  Dealing with Objections

Jeroen will also share exercises you can do at home.
 Fun communication exercises you can do with family or friends

The Webinar “Effective Communication” will take place on Friday, December 11, 2020 at 1300MSK / 1100 CET. You can register for the webinar through this link or contact Jeroen Ketting at 

What do Clients say about Ketting:

“JEROEN, many thanks for the nice webinar and very useful information.” 
“Thank you. It was really useful, positive and interesting.” 
“Thank you very much, also for an inspiration!” 
“Thanks Jeroen ! Very informative, well done, great presentaion ;-)”  
“Dear Jeroen, thank you much for the webinar and your time. It has been a really positive push for today.” 
Read more

Passed event: The 7 Steps of Creating Effective Presentations.

The 7 Steps of Creating Effective Presentations

Jeroen Ketting held the on-line training “The 7 Steps of Creating Effective Presentations” on October 16 at 12:00 noon (MSK).

If you wish to order an individual on-line or off-line training please email us at and we will get in touch with you to discuss the details and terms. You can also contact us through the contact page on this website.

Below you can find the summary, feedback and the video registration of this webinar.


My friends and colleagues often ask me for help when they need to give a speech, present a report, hold a webinar or conduct an important meeting. 

They ask me because they know I give trainings in this field and they hope to get some free advice They also ask me because they know I have abundant experience in expressing my thoughts in TV, radio and print interviews, and as a presenter and moderator at conferences, seminars and webinars.

I am glad to help them because talking about effective communication is something I truly enjoy, and because each time I help someone I learn something new myself.

One of the things I learned is that my friends and colleagues never ask for help when things seem to go smoothly. They turn to me when they are stressed out because they lack time, information, inspiration, and control.

The next thing I learned, is that most people cannot answer the basic questions about the presentations they have to give. The 5W2H questions. What, Why, Who, Where, When, How and How much. Or in other words: “what is your presentation about, what is the event about, what is the program of the event, who is your audience, what effect do you want to achieve with your audience, who are the other speakers, why do you speak at this event, how long is your presentation, when are you scheduled to speak, how are you going to present, what are your resources during preparation and execution, and so on. 

Luckily, I have also learned that, in spite of the stress and lack of direction that my friends and colleagues experience, it is relatively easy to get them back into the driver’s seat of the process of preparing for their presentations.

As it turns out, it only takes 7 steps to make a success of any presentation.


1.Answering the important questions about your presentation

2.Formulating your main idea

3.Creating the right argument to present your idea

4.Creating a structure or storyline

5.Writing your presentation effectively

6.Preparing conscientiously  

7.Presenting consciously

No matter how much time you have to prepare, no matter who your audience is, and no matter how important your presentation is, when you take these 7 steps in a disciplined manner you will give a better presentation than when you do not follow these steps and try to wing it. 

If you are interested to know more about our private and corporate programs on effective communication, then contact Jeroen Ketting at You can also contact us through the contact page on this website.

This is what the attendees of this webinar said:

Jeroen, thank you very much for an inspiring webinar. Lots of good tips and tricks. It will surely add to delivery of better presentations. Learned a lot. Thanks for sharing your expertise on the topic. Highly appreciated! PS excellent timing within the hour (-;

JEROEN, many thanks for the nice webinar and very useful information.

Thank you. It was really useful, positive and interesting.

Thank you very much, also for an inspiration!

Thanks Jeroen ! Very informative, well done, great presentaion 😉 

Dear Jeroen, thank you much for the webinar and your time. It has been a really positive push for today

fantastisch Jeroen! ik heb genoten, geen extra vragen en zal je nog mailen voor de presentatie


Thanks Jeroen, Very interesting. Will use this information definitely.

Thank you very much for this presentation. Several points I am certainly dragging with myself!

Thank your for a brilliant presentation, Jeroen!

Thanks for the useful presentation and advice! Much appreciated!

Contact us through or through the contact page on this website to find out what we can do for you.

Thanks a lot, Jeroen, for this master-class, very useful! You, yourself were a good example of how to do it. I am already implementing.

SME Business during Times of Crisis
– Bust, boom or break even?

Jeroen Ketting will share his extensive operational experience in dealing with the crises of ‘98, ‘08, ‘14 and ’20 and his ideas for business during the COVID-19 crisis at the event of the Association of the European Businesses ”SME fundamental challenges and support measures in view of the COVID-19 outbreak”, which will be held on April 16th, 2020 at 14:00-16:00.

Jeroen Ketting presentation will be at 15:10-15:30, he will explain:
– How he managed to survive and thrive during the previous crises and how we will survive and thrive during the COVID-19 crisis;
– His crisis mindset;
– How he “never wastes a good crisis” and uses the opportunities that arise;
– Finally, he will benchmark his crisis approach with the “best international practice for thriving in a crisis” as described by the likes of Forbes, Harvard Business Review and other authorities)

For more information, please, click

Become the Hero in You

“A hero is not an extraordinary person in ordinary circumstances. A hero is an ordinary person in extraordinary circumstances.”

(“Hero” from the Greek word “heros”, meaning “protector” or “defender”.)

In this series “Become the Hero in You!” Jeroen Ketting shares his experience of dealing with hardships in life. He explains how “stories that we tell ourselves” shape our lives. How by changing the stories we tell ourselves, we can turn our lives into victorious story of the hero that lives inside each and every one of us. 

“Becoming the Hero in You” is an invitation to find those sparks of brilliance inside ourselves and fan them into flames of extraordinary action. And by doing so making a difference to ourselves and to the world around us.

This introductory video get-together to the upcoming series has attracted the audience from all over the world, namely from Russia, Sweden, Netherlands, USA, UK, India and Bosnia and Herzegovina. 

Positive feedback and attendance has spurred Jeroen on to move forward with this topic. We hope our series will encourage you to handle the difficulties that life can sometimes impose on us with courage, faith and self-belief. 

To ensure that you can always get inspired by getting another glimpse of Jeroen’s talk, see the recordings of the video get-together “Becoming the Hero in You”:

What clients say about Hero webinars

“I found to talk to be a refreshing narrative about personal progress in the midst of hardships and finding the motivation within. It has definitely has got me thinking on channelising my energies towards prioritising my goals and planning the way forward. More-so, this is a topic which is very relevant in today’s turbulent times as we all look for a sense of direction. Jeroen is a very eloquent speaker and his personal experiences are inspiring. Am glad I was attending the webinar, it has been an enriching experience”.

“I liked Jeroen’s talk because it was a really good presentation. Good timing, using different elements from history, philosophy and with some very personal notes”

Value Based Negotiations Trainings

Jeroen Ketting’s Value Based Negotiations training focuses on understanding negotiations, identifying the benefits of conflict, understanding negotiation challenges, developing crucial negotiation skills and mastering a straightforward negotiation method.

Value Based Negotiations training helps you to become a better negotiator by:

  1. Increasing your awareness of what negotiations are and what benefits conflict brings you.
  2. Improving the personal skills all good negotiators need, and
  3. Introducing a straightforward 6-step negotiation method that can be applied to any negotiation situation.

A 4-hour theoretical session will provide you with the knowledge, tips and tricks that will enable you to have better negotiations right-away.

The theoretical session can be followed up by an optional one-day practical session with exercises, role-plays and real-life cases. Trainees can bring in difficult cases from their own experience and practice these cases during the role plays.

Trainees rate this training “5-star” on a 5-star scale because of the following reasons:

  1. The training provides a method and a way of thinking that is applicable to all kinds of negotiations and to all kinds of negotiation styles and character types.
  2. “Ketting is more of a business mentor than a trainer or coach. He shares his own business experience, successes and failures for the benefit of the trainees instead of merely teaching theory”.
  3. Ketting allows for active discussion and participation and uses examples proposed by the trainees for the theoretical training.

Value-Based Negotiations teaches negotiators to understand the value of their negotiation position, to set clear goals, to focus, and to work along a clearly defined method. The training helps to increase the negotiator’s confidence level.

Value Based Negotiation training is designed for senior managers who have regular exposure to different kinds of negotiations.

tor? Please, register below or email us to order a tailor-made corporate program.

VBN training

14 550
  • Date: November 21, 2019
  • Time: 9:00-13:00
  • Language: Russian (materials in English)
  • Location: Moscow, Mytnaya 3, 41 (Lighthouse Group Office)
  • Group size: 4-10 participants

References of our clients

Jeroen Ketting in the media

2019/07/23 Decoding Russia: Defining Russia – Russian Trauma

23 July 2019, 12:00 – 12:30 (GMT +3 Moscow time)

Often when I write something positive about Russia I receive negative reactions from Russians. “You guest of Russia with your exalted views, you don’t know what it is really like to live in Russia”. I understand this reaction. It is annoying when foreigners express their views on your country. Especially if these views seem one-sided. My views may seem one-sided because I try to look at the positive sides of Russia, even though in the last 25 years of living and working in Russia I have personally experienced many of Russia’s negative sides. I have had to defend my interests in court too often, I have seen the inside of holding cells at police stations and I have been cheated out of more assets than I like to remember; just to name a few negative things of the top of my mind. Nevertheless, when I become angry at anything that goes wrong in Russia I remind myself of a wise saying, the origin of which I do not know. “Don’t judge, you never know what storm someone has been through”. When I look at Russia’s history of the 21st and the 20th centuries, and when I look at the individual histories of my Russian friends then the “storms” that define these histories are unimaginable to someone who was born and raised in the comfort, stability and safety of The Netherlands.

In this webinar we will discuss the “storms” that raged in Russia’s and Russians’ history and we will think what these storms should mean for the judgement foreigners and Russians alike pass on Russia.

2019/06/13 Decoding Russia: Defining Russia – Contradictions

13 June 2019 12:00 – 12:30 (GMT +3 Moscow time)

“Whatever you say about Russia, the opposite is always true as well”

In Russia one is always wrong and always right and the key to successfully thriving in Russia is to know exactly what is the right or the wrong way to act at any given moment. This may seem like an easy task at first, but in a country that is defined by opposites and contradictions, most foreigners, and many Russians as well, struggle to deal with the daily contradictory Russian reality.

2019/05/22 Decoding Russia: Defining Russia – The Russian Soul

22 May 2019 12:00 – 12:20 (GMT +3 Moscow time)

The easy part of defining Russia consists of understanding its history, culture, politics, economy, ethnicity, religion. The hard part of defining Russia is understanding everything else. The “Decoding Russia” webinar series helps you to understand this “everything else”. The 4th webinar “Defining Russia – The Russian Soul” will shed a light on the mysterious Russian Soul.

2019/04/23 Decoding Russia: What do we know about Russia?

Tuesday 23rd of April 2019
12:00 – 12:15 (Moscow time GMT+3)

About the webinar

Vodka, freezing cold, mafia, grey streets, grim faces and wild bears. This is the predominant view foreigners have of Russia. Although there is part truth in this view, Russia also has a bright, beautiful and positive side. During this webinar Jeroen will shine a light on Russia from different angles. Showing the positive and the negative and explaining how we can stop assuming and start knowing about Russia.