SME Business during Times of Crisis
– Bust, boom or break even?

Jeroen Ketting will share his extensive operational experience in dealing with the crises of ‘98, ‘08, ‘14 and ’20 and his ideas for business during the COVID-19 crisis at the event of the Association of the European Businesses ”SME fundamental challenges and support measures in view of the COVID-19 outbreak”, which will be held on April 16th, 2020 at 14:00-16:00.

Jeroen Ketting presentation will be at 15:10-15:30, he will explain:
– How he managed to survive and thrive during the previous crises and how we will survive and thrive during the COVID-19 crisis;
– His crisis mindset;
– How he “never wastes a good crisis” and uses the opportunities that arise;
– Finally, he will benchmark his crisis approach with the “best international practice for thriving in a crisis” as described by the likes of Forbes, Harvard Business Review and other authorities)

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