Passed event: The 7 Steps of Creating Effective Presentations.

The 7 Steps of Creating Effective Presentations

Jeroen Ketting held the on-line training “The 7 Steps of Creating Effective Presentations” on October 16 at 12:00 noon (MSK).

If you wish to order an individual on-line or off-line training please email us at and we will get in touch with you to discuss the details and terms. You can also contact us through the contact page on this website.

Below you can find the summary, feedback and the video registration of this webinar.


My friends and colleagues often ask me for help when they need to give a speech, present a report, hold a webinar or conduct an important meeting. 

They ask me because they know I give trainings in this field and they hope to get some free advice They also ask me because they know I have abundant experience in expressing my thoughts in TV, radio and print interviews, and as a presenter and moderator at conferences, seminars and webinars.

I am glad to help them because talking about effective communication is something I truly enjoy, and because each time I help someone I learn something new myself.

One of the things I learned is that my friends and colleagues never ask for help when things seem to go smoothly. They turn to me when they are stressed out because they lack time, information, inspiration, and control.

The next thing I learned, is that most people cannot answer the basic questions about the presentations they have to give. The 5W2H questions. What, Why, Who, Where, When, How and How much. Or in other words: “what is your presentation about, what is the event about, what is the program of the event, who is your audience, what effect do you want to achieve with your audience, who are the other speakers, why do you speak at this event, how long is your presentation, when are you scheduled to speak, how are you going to present, what are your resources during preparation and execution, and so on. 

Luckily, I have also learned that, in spite of the stress and lack of direction that my friends and colleagues experience, it is relatively easy to get them back into the driver’s seat of the process of preparing for their presentations.

As it turns out, it only takes 7 steps to make a success of any presentation.


1.Answering the important questions about your presentation

2.Formulating your main idea

3.Creating the right argument to present your idea

4.Creating a structure or storyline

5.Writing your presentation effectively

6.Preparing conscientiously  

7.Presenting consciously

No matter how much time you have to prepare, no matter who your audience is, and no matter how important your presentation is, when you take these 7 steps in a disciplined manner you will give a better presentation than when you do not follow these steps and try to wing it. 

If you are interested to know more about our private and corporate programs on effective communication, then contact Jeroen Ketting at You can also contact us through the contact page on this website.

This is what the attendees of this webinar said:

Jeroen, thank you very much for an inspiring webinar. Lots of good tips and tricks. It will surely add to delivery of better presentations. Learned a lot. Thanks for sharing your expertise on the topic. Highly appreciated! PS excellent timing within the hour (-;

JEROEN, many thanks for the nice webinar and very useful information.

Thank you. It was really useful, positive and interesting.

Thank you very much, also for an inspiration!

Thanks Jeroen ! Very informative, well done, great presentaion 😉 

Dear Jeroen, thank you much for the webinar and your time. It has been a really positive push for today

fantastisch Jeroen! ik heb genoten, geen extra vragen en zal je nog mailen voor de presentatie


Thanks Jeroen, Very interesting. Will use this information definitely.

Thank you very much for this presentation. Several points I am certainly dragging with myself!

Thank your for a brilliant presentation, Jeroen!

Thanks for the useful presentation and advice! Much appreciated!

Contact us through or through the contact page on this website to find out what we can do for you.

Thanks a lot, Jeroen, for this master-class, very useful! You, yourself were a good example of how to do it. I am already implementing.

SME Training: Effective Online Presentations

Effective Online Presentations
The American Chamber of Commerce in Russia invites members to participate in a hybrid in-person/online event on Friday, October 2, 2020, at 12:00 noon (Moscow time).
AmCham is offering both in-person participation in this event at the AmCham headquarters in Moscow (Lesnaya St. 7, 11th floor). and online participation. Social distancing will be observed and masks will be available at the AmCham office.
SME Training: Effective Online Presentations
Jeroen Ketting
Founder and owner of the Lighthouse Group
This event is open to AmCham members only.

SME Briefing: Russian National Projects

SME Briefing: Russian National Projects
The American Chamber of Commerce in Russia invites members to participate in a webinar on Friday, July 10, 2020, at 12:00 noon (Moscow time).
SME Briefing: Russian National Projects
Insights into the Russian Investment Agenda
Jeroen Ketting
Founder and owner of the Lighthouse Group
Have you heard about Russia’s National Projects but want to know more? Are you interested in the long-term Russian investment agenda?
Then you will be interested in our webinar on Russian National Projects on Friday, July 10!
The webinar will focus on the Russian national projects in healthcare, infrastructure and water and waste management. We will bring you up to speed with a summary of the results of a new market study.
This event is open to AmCham members only.
AmCham members are welcome to join this event online. In order to participate, it is essential to register via the AmCham website using the link below. A link and meeting number will be sent in advance to all registered members only.


First International On-Line Forum “R2R” Region 2 Region

First International On-Line Forum “R2R” Region 2 Region

Today Jeroen Ketting spoke at the First International On-Line Forum “R2R” Region 2 Region, organized by the Chamber of Commerce of the Russian Federation. 
The Forum focuses at relations between Samara and The Netherlands in the areas of export/import/investment/cooperation/culture. Jeroen was asked to speak about the differences between Russian and Western businesses. This is a challenging topic in any situation but when the audience consists of a diverse group of importers, exporters, investors, investment agencies it becomes even more challenging. That is why for this Forum Jeroen decided to talk about the most essential issues. The common denominators of successful international business, regardless of who you are or what your role and interest is.   
“The biggest barrier in international business is not created by the differences of others but by the attitude of ourselves”.

SME Business during Times of Crisis
– Bust, boom or break even?

Jeroen Ketting will share his experience in dealing with the crises of ‘98, ‘08, ‘14 and ‘20 at the event of the American Chamber of Commerce in Russia on Friday, April 17, 2020, at 12:00 noon (MSK).

He will explain:
– How he managed to survive and thrive during the previous crises and how we will survive and thrive during the COVID-19 crisis;
– His crisis mindset;
– How he “never wastes a good crisis” and uses the opportunities that arise;
– Finally, he will benchmark his crisis approach with the “best international practice for thriving in a crisis” as described by the likes of Forbes, Harvard Business Review and other authorities)

For more information, please, click

SME Briefing – How to Run your Business During the Crisis – Russian Government Support Measures for SMEs