Strategy Workshop

  • English/Russian/Dutch
  • Tailormade solutions
  • On site events
  • Practical approach
  • Immediate Results

Increase strategic perspective and focus

The strategy workshop is for management teams that want to define, adapt, update and improve their strategy. It uncovers, defines and uses the collective expertise, business knowledge, ideas and experience of the management team. We start with identifying challenges and goals, which is followed by developing solutions and ideas. We then prioritize these solutions and ideas, and after that, they are organized into a logical framework.

Ketting’s strategy method is facilitating top-management teams to:

  1. Identify and prioritize their problems and challenges.
  2. Reformulate all negative situations into positive situations that are desirable and realistically achievable.
  3. Create a logical framework model that outlines Vision, Mission, Goals, Objectives, Activities, Results and Resources.
  4. Check the means-ends relationships to ensure validity and completeness of the hierarchy.

If necessary, there is room to revise statements, adjust, delete and add new objectives if these are necessary to achieve the objective at the next higher level.

Applied Methods

  • Group and team work
  • Role play
  • Team building challenges
  • Assignments
  • Motivational speeches/presentations
  • “What if you owned your company” role play
  • “Entrepreneurial thesis, antithesis, synthesis” model
    • “Shark Tank” model
    • “What your mother thinks you do” model
    • “Pub quiz” model

Strategy workshops give you

  • A strategy framework outlining Mission, Vision, Goals, Objectives, Results, Activities (allowing the management team to allocate resources and set a time planning)
  • Increased motivation, communication and team spirit
  • Increased confidence and entrepreneurship 
  • Clarity on the way forward

Ketting will help you to

  • Define your personal and professional values
  • Become aware of the context of these values
  • Recognize your skills and character
  • Formulating a vision
  • Be motivated
  • Take responsibility
  • Take action

Get an introductory session

Do you want to find out whether this service is something for you? Feel free to contact us.

The Strategy Workshop mobilizes

  • Entrepreneurial thinking
  • Structured strategic thinking
  • Bravestorming (Ketting concept of courageous brainstorming)
  • Skepticism
  • Gap analytics
  • Bridge-building

Immediate Results

  • A strategy model outlining Mission, Vision, Goals, Objectives, Results, Activities (allowing the management team to allocate resources and set a time planning)
  • Increased motivation, communication and team spirit
  • Increased confidence and entrepreneurship  
  • Clarity on the way forward

What clients say about Ketting


Leadership means taking the initiative in shaping your private and professional lives. There are many leadership theories and techniques and we are given many examples of “who we should be”, “who we should be like” and “how we should behave” and “what we should do” to become better leaders. The truth is that in leadership there is no right or wrong way; there is only your way. In leadership there is no “who to be” and “what to do”; there is “who are you” and “why to do” Effective leaders don’t look at others; they look at themselves.

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