Value Based Communication

Put your values into practice

Ineffective communication is caused by not having clearly defined and formulated ideas. “What is not clear in the head, cannot come clear out of the head”. Value Based Communication helps you to communicate messages that you believe in and that are based on a “bigger idea”.

The most effective messages are delivered by people who believe in their message. In order to believe in your message, you need to root your message in your (and your company’s) values and vision.

Value Based Communication helps you to: organize your thoughts, clarify your vision, ground you in confidence, energize yourself and your audience and influence your stakeholders.

The principle of Value Based Communication is simple. You are always confident about what you communicate, because it is in line with your values and vision on a higher level than the level of what you communicate.

Value Based Communication forces you to continuously ask yourself if what you communicate:

Is in line with your values and vision
Motivates your audience to act/think
Convinces and influences your audience
Is beneficial to you and supportive of your purpose

Value Based Communication helps you to

Define your corporate Values and Vision
Clarify the exact purpose for each communication
Organize and formulate your information and ideas
Define the appropriate message for the right audience
Choose the right sender
Find the appropriate medium
Guarantee effective delivery
Have the desired effect

Ketting will help you to

Define your personal and professional values
Become aware of the context of these values
Recognize your skills and character
Formulating a vision
Be motivated
Take responsibility
Take action

Get an introductory session

Do you want to find out whether this service is something for you? Feel free to contact us.