Value Based Communication

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

Underestimating the cost of poor communication can be an expensive mistake. Poor communication leads to a lack of focus, a failure of vision and purpose, a lack of innovation, a drop in morale, a loss of credibility, and a disruption of business on a fundamental level. Add to that the intercultural dynamics and challenges of doing business in the Western-Russian context and the potential for trouble doubles.

Improving communication is not done through learning how to make better power point slides or how to give more effective public speeches. You improve communication through the understanding that effective corporate communication in the Russian-Western context stands on three solid pillars: leadership, strategy, and intercultural awareness. But where to find a comprehensive approach that embraces these three crucial aspects of leadership, strategy, and cultural awareness?

KETTING.COM provides this comprehensive approach, helping to boost morale, gain focus, recover a sense of purpose, drive innovation, and improve communication in a straightforward step-by-step way.

KETTING.COM’s methods combine leadership, strategy, and cultural awareness in the reality of Russian-Western business.

Put your values into practice

Ineffective communication is caused by not having clearly defined and formulated ideas. “What is not clear in the head, cannot come clear out of the head”. Value Based Communication helps you to communicate messages that you believe in and that are based on a “bigger idea”.

The most effective messages are delivered by people who believe in their message. In order to believe in your message, you need to root your message in your (and your company’s) values and vision.

Value Based Communication helps you to: organize your thoughts, clarify your vision, ground you in confidence, energize yourself and your audience and influence your stakeholders.

The principle of Value Based Communication is simple. You are always confident about what you communicate, because it is in line with your values and vision on a higher level than the level of what you communicate.

Value Based Communication forces you to continuously ask yourself if what you communicate:

Is in line with your values and vision
Motivates your audience to act/think
Convinces and influences your audience
Is beneficial to you and supportive of your purpose

Value Based Communication helps you to

Define your corporate Values and Vision
Clarify the exact purpose for each communication
Organize and formulate your information and ideas
Define the appropriate message for the right audience
Choose the right sender
Find the appropriate medium
Guarantee effective delivery
Have the desired effect

Ketting will help you to

Define your personal and professional values
Become aware of the context of these values
Recognize your skills and character
Formulating a vision
Be motivated
Take responsibility
Take action

Get an introductory session

Do you want to find out whether this service is something for you? Feel free to contact us.