© All rights reserved. Jeroen Ketting 2019
Ineffective communication is caused by not having clearly defined and formulated ideas. “What is not clear in the head, cannot come clear out of the head”. Value Based Communication helps you to communicate messages that you believe in and that are based on a “bigger idea”.
The most effective messages are delivered by people who believe in their message. In order to believe in your message, you need to root your message in your (and your company’s) values and vision.
Value Based Communication helps you to: organize your thoughts, clarify your vision, ground you in confidence, energize yourself and your audience and influence your stakeholders.
The principle of Value Based Communication is simple. You are always confident about what you communicate, because it is in line with your values and vision on a higher level than the level of what you communicate.
Value Based Communication forces you to continuously ask yourself if what you communicate:
Value Based Communication helps you to